Surveys

Organizational surveys play a crucial role in understanding the internal dynamics of a company and identifying areas for growth. Through systematic analysis, surveys help uncover hidden possibilities, highlight the gap between actual and assumed production, and identify factors that support or hinder productivity. They also offer valuable insights into employee and stakeholder perception, enabling organizations to draw meaningful inferences for strategic improvement.

Steps Involved

1. Sample Selection: Choosing a representative group to capture the general perception of people.
   
   

2. Questionnaire Design: Converting the Personal Enquiry Form (PEF) into a well-structured survey questionnaire.
   
   

3. Data Collection: Interacting with respondents and completing the survey schedules.
   
   

4. Data Analysis: Tabulating responses into charts and graphs for clear, actionable insights.
   
   

Methods Used

• Normative Method: Samples are selected to represent the collective viewpoint of a group.
  
  

• 360-Degree Approach: A reverse-inference technique where primary data is cross-examined using secondary responses for greater accuracy and reduced error.
  
  

Types of Surveys Conducted

• Marketing Surveys
  
  

• Job Satisfaction Surveys
  
  

• Organizational Productivity Process Surveys
  
  

• Employee Rating Surveys
  
  

• Stakeholder Feedback Surveys